How a Boutique Hotel Doubled Reviews in 60 Days
More Google reviews, better ratings, and increased direct bookings.
The Challenge
Harbor View Boutique Hotel relied heavily on OTA platforms (Booking.com, Expedia) for bookings, paying 15-20% commissions on each reservation. Their Google profile had 40 reviews and a 4.2 rating, while nearby competitors had 100+ reviews. Their direct booking website converted poorly because it lacked social proof.
The Solution
The hotel implemented Repuko's automated SMS review requests, sending a message to guests 24 hours after checkout. They also embedded the Wall of Love widget on their direct booking page, showcasing their best Google reviews in a beautiful auto-updating carousel. The combination of more reviews on Google and visible social proof on their website boosted both their Maps visibility and direct booking conversions.
The Results
Timeline: 60 days
“The Wall of Love widget on our direct booking page was a game-changer. Guests see real reviews right before they book. Our direct reservations are up 35% and we're paying less in OTA commissions.”
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